Being Rational About 'Emotional Benefits'

We’ve heard it repeated so often that we have almost come to accept it as gospel: to get under consumers’ skins, you need to make an “emotional connection” with them. It seems that every ad agency or brand consultancy under the sun champions “emotional connection,” claiming a unique ability to [...]

Being Rational About 'Emotional Benefits'

#EmotionalConnection, #EmotionalBenefits