Why doesn’t it fit in your passport?
Boarding passes are awful. They don't really make sense.
Peter Smart / Via petesmart.co.uk
They often don't fit in your passport, which means they tend to fall out or get frayed at the edge.
Peter Smart / Via petesmart.co.uk
After travelling on 14 flights in the space of two months, British designer Peter Smart decided to create his own boarding pass that focussed on the user experience.
Peter Smart / Via petesmart.co.uk
First things first, his design uses a portrait orientation, which makes sense, as that's how everyone carries it anyway.
Peter Smart / Via petesmart.co.uk
This Designer Wants To Reinvent The Boarding Pass
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