How IKEA, Disney, And Berkshire Hathaway Succeed With Adjacencies

From  strategy+business By Ken Favaro Research confirms, time and again, that when most companies diversify into new markets, their profitability is diluted and acquisitions are subsequently unwound—usually by a new CEO intent on creating a more “focused” company. Consider Coca-Cola’s forays into wine and filmmaking, Eastman Kodak’s venture into pharmaceuticals, and Philip [...]

How IKEA, Disney, And Berkshire Hathaway Succeed With Adjacencies

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