It’s to promote their Easter-themed rabbit pizza.
Perhaps anticipating a backlash, they made a statement on their Facebook page stating that rabbits are a pest in New Zealand, and the skins on their billboard were sourced from “professionals”.
Backlash ensued anyway.
A Pizza Chain In NZ Has Set Up A Billboard Made Of Dead Rabbits
#Facebook, #DeadRabbits, #Billboard, #RabbitPizza
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