Measuring Social Networking Success: More Than Just Likes

Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the communication channels involved requires a brand new approach.  By David Dubois, INSEAD Assistant Professor of Marketing and Marcus Ho, Co-Founder of Social Metric Last year’s record haze that blanketed Singapore and surrounding countries caused [...]

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Measuring Social Networking Success: More Than Just Likes

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