Interesting2Links: The Chinese Are Buying Up London

lunedì 28 luglio 2014

The Chinese Are Buying Up London

I recently came across two little-known PR artifacts that were produced a few years back by the Newham London Borough Council. The overcrowded, ethnically diverse East London borough is home to more unemployed people than any other in the capital, but taken together, the PR artifacts seem to prophesy London's future. One is a brochure, the other a three-minute promotional video—shared here after being hosted briefly by a website aimed at foreign investors.

Designed for the 2010 Shanghai Expo (theme: Better City, Better Life) and adorned with on-brand, shocking pink slogans, the two objects functioned as an investment prospectus, offering five and a half square miles of Newham land to foreign developers and businesses.

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