A print ad for Indian mattress brand Kurl-On shows the 14-year-old being shot, dripping blood, and “bouncing back” off a mattress into recovery.
Earlier this week, Indian mattress brand Kurl-On launched a print campaign, designed by ad agency Ogilvy & Mather. This was one of the ads featured:
The campaign, titled “Bounce Back,” features inspirational figures overcoming adversity. The above ad depicts Malala Yousafzai's near-fatal 2012 assassination attempt by the Taliban, and her “bouncing back” from it. The trophy she is being handed is likely a reference to Yousafzai's 2013 Nobel Peace Prize nomination for her activist work aimed at accessible education for girls.
Via Kurl-on / Ads of the World
A Cartoon Depiction Of Malala Yousafzai's Assassination Attempt Is Being Used To Sell Mattresses
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