5 Things Every Marketer Can Learn From The Mercedes And Audi Social Video Campaigns

I asked social video analytics company, Unruly to pull the data on the top-shared online videos from the autos sector in the year since the 2013 New York Auto Show. Two luxury brands emerge as best in class: Mercedes with its quirky “Chicken/Magic Body Control”, and Audi’s Star Trek tie-in “Zachary Quinto vs. Leonard Nimoy ‘The Challenge’”. The former appeared to be done on a shoestring budget and the latter looked expensive. So does cost matter? In this case, apparently not.

5 Things Every Marketer Can Learn From The Mercedes And Audi Social Video Campaigns