Creativity is a purely subjective endeavor. As such, the creation of advertising is prone to unhealthy squabbles, “CYA” measures (on both sides), and an us-versus-them mentality when it comes to agency and client. It’s very easy for either side to lose their inspiration for the brand – and for each [...]
by Amazon Auto Links
Avoid The Agency-Client Death Spiral By Inspiring Your Agency
#DeathSpiral, #AgencyCreativity
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